BIEN, adaptogenic rituals for every one of your needs
BIEN health sur Sud Radio

When wellness becomes simple, the press follows.

BIEN is a different take on food supplements. No miracle promises. No fear-mongering. Just clean, functional formulas, designed for everyday life.

An approach that naturally resonated with the press.

They wrote about BIEN

Do It In ParisMarie ClaireGraziaPsychologiesGalaL'OfficielBIBASud RadioBeauté testLes Nouvelles EsthétiquesTheDreamTeamFresh MagazineBiG médiaMesinfosGazelleFait en FranceMy Beauty FactorySnake & TwistELLEParis MatchFemme ActuelleVoiciCloserPublicPleine VieMagicmamanVitalCôté SantéCosmopolitanAvantagesFraîchesLyon CapitalePsycho Pour EllesFamille MagMag'in France48 Collagen Café

Coverage

What the press wrote

Grazia
« Science is clear: these little-known plants let you say goodbye to stress »

Adaptogenic plants help rebalance hormones, particularly those tied to stress and anxiety. They also support better sleep. Among the best known are ashwagandha, rhodiola rosea, ginseng and reishi, a mushroom. The supplement brand BIEN has made this its credo: offering an effective answer to stress and fatigue with natural plants.

According to scientific studies, ashwagandha and rhodiola reduce stress by 30% to 42%, while reishi and rhodiola improve sleep by 20%. Combining several adaptogenic plants across a varied range helps calm mental load and restore a sense of ease.

Translated from the original French article
Les gummies FOCUS, POWER et CALM de BIEN health
Marie Claire
« Stress: these gummies are set to become your best allies for calm and serenity »

If you feel stressed or anxious, supplements such as gummies can be your allies. Prescription Beauté reveals the anti-stress gummies to adopt.

While ashwagandha has been used empirically for millennia, science is beginning to validate some of its properties. Several clinical trials have shown its action on reducing cortisol, the stress hormone. A meta-analysis published in 2021 confirms a significant anxiolytic effect.

Other research suggests improved sleep quality, increased energy and even support for cognitive function.

Ashwagandha may also help regulate blood sugar and support thyroid function. The scientific community, however, calls for further research.

Translated from the original French article
Gummies BIEN health dans une coupelle
Do It In Paris
« To support energy, mental clarity and emotional balance »

Halfway between science and ancestral tradition, BIEN's supplements combine functional mushrooms, adaptogens and collagen to support energy, mental clarity and emotional balance. Faced with everyday demands, BIEN offers a natural, complete approach — no miracle promises, but effective formulas that slot easily into daily life.

Made in France, vegan and sugar-free, BIEN brings a dose of resilience and natural beauty to every day. And for DO IT readers, 20% off at the pop-up!

Our favourites: the FOCUS, CALM and POWER gummies (from €39) or the Mushglow powder (from €49), which work easily into a coffee or a smoothie, for visible effects within days.

Find the full collection at bien.health

Translated from the original French article
La gamme BIEN health au complet
L'Officiel
« Your everyday ally for a clear, focused and resilient mind »

FOCUS is your everyday ally for a clear, focused and resilient mind — even under mental overload.

Formulated with Lion's Mane, Rhodiola and L-theanine, these pineapple-flavoured gummies boost mental clarity, support attention and sharpen focus — without jitters or a crash.

FOCUS, €39 for a jar of 60 gummiesTranslated from the original French article
BIEN health FOCUS, gummies concentration & mémoire
Gala
« Mushrooms to boost energy and restore balance »

Coming from elite sport — equestrian first, then motor racing — Carla has long been interested in the wellbeing virtues of adaptogenic mushrooms. She has taken over BIEN with passion and proudly carries its values. Made in France, vegan, sugar-free and gluten-free, BIEN gummies are genuine everyday boosters.

The Focus gummies, formulated with Lion's Mane, Rhodiola and L-theanine, help you stay clear and focused. For relaxation and restful sleep, Calm combines Reishi, Ashwagandha and Saffron. As for the Power gummies, enriched with Cordyceps, Rhodiola Rosea and Panax Ginseng, they deliver a real lift with no comedown. Note: the adaptogens used in these formulas show an average 30% reduction in stress in clinical studies.

For powder fans, Mushglow is a clean supermix of mushrooms, adaptogens and collagen. Its lightly vanilla flavour works easily into a coffee, a matcha or a plant-based milk. The result: renewed energy and natural skin radiance.

For the festive season, enjoy 20% off with the code GALA20, valid until 31/12. Try it, savour it, perform!

Translated from the original French article
BIEN health POWER, gummies énergie & endurance
Psychologies
« The new anti-stress ally everyone is talking about (and it is not magnesium) »

In France, according to Ifop, 95% of people described themselves as anxious and stressed in 2022. The consequences of chronic stress are heavy: depressive disorders, emotional overload, heart problems, and a higher risk of type 2 diabetes or hypertension.

BIEN took on that problem and found a way to help people lower their anxiety and, above all, reach a lasting, stable sense of calm — through supplements built on adaptogenic mushrooms and functional plants.

Effects vary from one adaptogen to another: ashwagandha and rhodiola deliver a 30% to 42% reduction in stress, and ashwagandha also reduces anxiety by 28% to 41%.

“I have used these plants for about ten years and they have genuinely helped me — professionally, in sport and personally,” says Carla Debard, founder of BIEN.

Translated from the original French article
Un pot BIEN health en main
BIBA
« Goodbye coffee: this mushroom-based drink wakes you up without spiking cortisol »

We love coffee… until it stops doing the job. Jitters, a mid-morning slump, a mind too busy to actually focus. More and more women are looking for another way to start the day: not yet another booster, but steadier, gentler energy without the rollercoaster.

Where coffee acts fast — sometimes too fast — Mushglow plays the long game. One spoonful a day in a hot drink, a smoothie or a yoghurt, and the ritual settles in without upending your habits: smoother focus, less mental fatigue, steadier energy. No jitters, no racing heart, no dependency.

Another notable difference from coffee: the effect on skin. With collagen and antioxidant actives, Mushglow also works as beauty from within — a discreet, gradual, but very real effect for those who keep the course going for several weeks.

Mushglow, 6-in-1 supermix, 30 servings, €49Translated from the original French article
Beauté test
« I tried these melatonin-free anti-stress gummies that genuinely calm you down »

Mental load spilling over, a diffuse restlessness, sleep that never quite deepens… When stress follows us into the night, we tend to look for a quick fix. But between over-dosed supplements, poorly tolerated melatonin and opaque formulas, it is hard to know where to turn.

That is exactly where BIEN stepped in with CALM, adaptogenic gummies designed to settle the nervous system for the long run — no melatonin, no habituation, and no knocked-out feeling during the day.

Reishi to help regulate cortisol, ashwagandha for stress resilience, saffron for mood and mental clarity: the formula works on stress management without forcing sleep or disrupting natural sleep cycles.

With CALM, BIEN offers a more modern take on the anti-stress supplement: less intrusive, gentler on the body, and genuinely pleasant to take.

Translated from the original French article
BIEN health CALM, gummies sérénité & sommeil
Les Nouvelles Esthétiques
« When adaptogenic plants reinvent everyday wellbeing »

To formulate her supplements, Carla challenged a long list of laboratories to push the dosages as high as possible, working with doctors and naturopaths.

“Adaptogens have been used for decades, but nobody was making the most of them,” she explains. “As an aside: Cordyceps, one of the mushrooms in our Power gummies, was taken by the Chinese team in 1993 while preparing for the Olympics. The results were so high that people suspected doping.”

“Blending actives optimises their effects. We standardised the quantities so that the balance is optimal,” the founder explains. BIEN Health supplements are made in France and 100% natural.

The approach convinces: 80% of customers reorder.

Translated from the original French article
La gamme BIEN health
TheDreamTeam
« Adaptogenic mushrooms are quietly revolutionising our daily balance »

Chronic stress, lingering fatigue, disrupted sleep… In a country where nearly 6 in 10 people describe themselves as stressed, natural ways to restore body-mind balance are gaining ground. BIEN bets on adaptogenic mushrooms and functional plants to answer those modern pressures.

The actives used in BIEN products are backed by recognised clinical studies: Lion’s Mane improves memory and reduces perceived stress by 28%, while Reishi supports immunity by increasing NK cells by 30%.

Available in pharmacies, on bien.health and in selected Pilates studios and concept stores, BIEN products offer a natural answer to everyday demands.

Translated from the original French article
Les trois gummies BIEN health
Fresh Magazine
« The BIEN range, in search of modern wellbeing »

According to a study published by the Ramsay Santé Foundation, 59% of French people described themselves as stressed in 2025, up from 51% in 2017. Among them, 31% have already turned to adaptogenic plants to manage their emotional balance.

More than a brand, BIEN embodies a philosophy of wellbeing. Combining science and ancestral traditions, it takes a natural, complete approach with no unrealistic promises: adaptogenic mushrooms, highly dosed functional plants, premium collagen and antioxidants.

Backed by a French scientific laboratory, the brand aims to let people meet everyday challenges naturally and simply, with concrete results — a one to three month course, with visible effects from day ten.

“Real wellbeing isn’t about changing everything. It’s about being you, at your best.”

Translated from the original French article
La gamme BIEN health au complet
BiG média
« Bien, the adaptogenic plant brand that steers your form »

At 25, Carla Debard launched BIEN, a supplement brand built on adaptogenic mushrooms. Drawing on her past as an elite athlete, she bets on efficacy, taste and customer experience to stand out in a market still emerging in France.

“During my training, specialists recommended adaptogenic mushrooms. One day I met an entrepreneur who had launched his brand in the Netherlands, where these products are far more developed than in France. Here, we are still at the very beginning,” she recalls.

“When I took supplements, I felt like I was ill, taking medicine. So it was essential for me to work on the marketing and make the product as desirable as possible.” It took six months of R&D and a laboratory-by-laboratory search.

Translated from the original French article
Carla Debard, fondatrice de BIEN health
Mesinfos
« BIEN Health wants to bring the power of mushrooms and adaptogens to everyone »

After having to end her sporting career for health reasons, Carla Debard, CEO of BIEN Health, chose to turn the setback into an opportunity. Her ambition: natural, effective, accessible solutions, made in France.

“We work with a laboratory in the south of France. That partnership lets us run continuous research with scientific teams and keep improving our formulas.”

“We are not ill: our goal is simply to be a better version of ourselves. So we designed products that are effective but also pleasant to take. Listening to your body matters: Calm can be taken in the evening, while the others are better early in the day.”

Translated from the original French article
BIEN health, du sport de haut niveau au quotidien
Gazelle
« A perfect mental and physical balance »

These moreish gummies contain no controversial ingredients such as sugar or gluten, and they suit vegetarian diets well.

They help maintain a perfect mental and physical balance, along with better resilience to stress and fatigue.

POWER, €39 for a one-month courseTranslated from the original French article
BIEN health POWER, gummies énergie & endurance
15Print feature
Paris Match
« Everyone’s on mushrooms! »

Athletes swear by them. Reishi, chaga and shiitake are the latest legal substances highly recommended for good health. These fungal complexes help the body respond better to stress.

Carla Debard, founder of BIEN, a brand specialising in adaptogenic supplements, highlights a detox champion: chaga. “Exceptionally rich in antioxidants, it neutralises free radicals, reduces oxidative stress and supports natural defences,” she sums up.

She also sees it as a valuable digestive ally, able to soothe the gastro-intestinal system and support periods of dietary overload. Its action on the liver makes it a prime ingredient for detox protocols or intense training phases.

Worth trying: Mushglow Supermix 6-in-1, a clean blend of adaptogenic mushrooms and collagen to support detox and boost focus and energy.

Paris Match, 5–11 March 2026 — Mushglow, €49 for 30 servingsTranslated from the original French article
16Print feature
Closer
« Wellbeing rituals »

BIEN is a natural supplement brand made in France. It offers four effective natural products (three sugar-free gummies and a powder), easy to fit into daily life: Focus for concentration, mental clarity and memory, Calm for serenity, stress management and sleep, Power for energy and endurance, and Mushglow, a 6-in-1 powder supermix for a cognitive boost, stress resilience and natural radiance.

Vegan, sugar-free, with no artificial colouring and no gluten.

Translated from the original French article
17Print feature
Voici
« When the night knows best »

While you sleep, your skin regenerates… and much more besides, especially if you follow our guide!

The wellbeing trio — reishi, ashwagandha and saffron — calms mental load, clears anxiety and encourages relaxation.

The right dose: two gummies a day. The course takes effect after ten days.

Calm, Serenity & Sleep, 60 gummies, €39Translated from the original French article
BIEN health CALM, gummies sérénité & sommeil
18Print feature
Public
« Cortisol: when stress comes for your skin »

Cortisol does not only hit the nerves. The stress hormone puts beauty under pressure too. A look at the products that deliver inner peace as much as calm skin.

Prolonged stress acts as a fatigue accelerator on the skin. High cortisol often means a crumpled look, more visible dark circles, a duller complexion, and a higher risk of inflammation and blemishes — fertile ground for skin ageing.

Anti-cortisol beauty relies on supplements as much as on topical care. Ashwagandha, rhodiola, magnesium, L-theanine and reishi are among the star actives.

“Beauty in” selection — Calm gummies, BIEN, one-month course, €39Translated from the original French article
Gummies BIEN health dans une coupelle
19Print feature
Femme Actuelle
« The BIEN range in the wellbeing selection »

BIEN supplements feature in the magazine’s wellbeing selection: three targeted sugar-free gummies — Focus, Calm and Power — and the Mushglow powder supermix.

Formulas built on adaptogenic mushrooms and plants, made in France, designed to slot simply into a daily routine.

Translated from the original French article
20Print feature
Côté Santé
« The hidden powers of mushrooms »

Lingering fatigue, flagging motivation, in need of a real lift? These gummies built on Cordyceps, an adaptogenic mushroom, combined with Rhodiola and Panax Ginseng, help restore tone and vitality without caffeine and without the jitters.

Pick no. 1 — POWER gummies, BIEN, €39 / 60 gummiesTranslated from the original French article
21Print feature
Pleine Vie
« Everyday wellbeing »

BIEN is a natural supplement brand made in France. It offers four effective products (three sugar-free gummies and a powder), easy to fit into daily life: FOCUS for concentration, mental clarity and memory, CALM for serenity, stress management and sleep, POWER for caffeine-free energy and endurance, and MUSHGLOW, a 6-in-1 powder supermix for a cognitive boost, stress resilience and natural radiance.

Vegan, sugar-free, with no artificial colouring and no gluten.

Pleine Vie no. 478, April 2026Translated from the original French article
La gamme BIEN health
22Print feature
Magicmaman
« Inner calm »

For mums in a morning rush, the chronically tired, those dreaming of cocooning — or those who want to shine on three hours’ sleep!

These blackberry-flavoured gummies reduce stress, steady mood and encourage deeper sleep.

Calm, Serenity & Sleep, BIEN, 30-day course, €39Translated from the original French article
23Print feature
Lyon Capitale
« A wellbeing routine »

Feeling tired, stressed, overworked? Time to try adaptogenic mushrooms and plants — real helpers for managing emotional balance.

In powder form, to stir into a drink or a yoghurt, this natural supplement with a lightly vanilla taste is developed in a French laboratory and made in the Dordogne. For anyone wanting to boost energy and mental clarity, brighten the skin and lower stress.

Lyon Capitale no. 863, March 2026 — Mushglow, €49 for 30 servingsTranslated from the original French article
Mushglow, le supermix en poudre de BIEN health
24Print feature
Famille Mag
« The new generation of adaptogenic mushroom supplements »

In an ever more intense daily life — chronic stress, mental fatigue, information overload — the search for natural, lasting wellbeing has never been stronger. That is the context BIEN steps into, a French brand putting adaptogenic mushrooms back at the heart of body-mind balance.

Developed in a French laboratory, BIEN formulas combine adaptogenic mushrooms, highly dosed functional plants and premium actives, with no bulking agents and no caffeine. Manufacturing is French, in the Dordogne, with high standards of traceability and quality.

Among the range’s four products, the POWER gummies are for those facing lingering fatigue or flagging motivation: Cordyceps (10:1) 50 mg to stimulate ATP production, Rhodiola Rosea (8:1) 8 mg for mental and physical recovery, Panax Ginseng (8:1) 15 mg for overall energy and vitality.

Famille Mag no. 92 — POWER, 2 gummies a day, 60 gummies, €39Translated from the original French article
BIEN health POWER, gummies énergie & endurance
25Print feature
Psycho Pour Elles
« What if you could give your memory a lift? »

BIEN’s Focus gummies combine adaptogenic mushrooms, functional plants and L-theanine to support memory, concentration and mental clarity while reducing perceived stress.

A practical addition to a daily routine, supporting an overloaded mind gently and effectively, for a clearer, sharper — lighter — day.

FOCUS concentration and memory, €39 a monthTranslated from the original French article
BIEN health FOCUS, gummies concentration & mémoire
26Print feature
Vital
« Mushrooms that mean you well »

Adaptogenic mushrooms are the new trend in the supplement world. BIEN steps straight into it with three gummy recipes whose effects are meant to benefit concentration as much as stress management or endurance.

Power, €39 (30 days), BIENTranslated from the original French article
BIEN health, du sport de haut niveau au quotidien
27Print feature
Avantages
« A daily dose of BIEN »

Discover the BIEN range of natural supplements based on adaptogenic mushrooms and plants: three targeted gummies with no sugar and no lactose — Focus for mental clarity and concentration, Power for energy and performance, Calm for serenity, sleep and stress management — plus the 6-in-1 Mushglow powder with its light vanilla taste for a cognitive boost, to stir into a drink or a yoghurt.

These supplements combine mushrooms, adaptogenic plants and collagen to boost energy, focus and calm day to day. Sugar-free, with no artificial colouring and no gluten, made in France.

Reader giveaway — four BIEN packs worth €166Translated from the original French article
La gamme BIEN health au complet
28Print feature
Cosmopolitan
« A daily dose of BIEN »

Add a daily dose of BIEN with the Focus, Calm and Power gummies and the Mushglow powder.

These supplements combine adaptogenic mushrooms and collagen to boost energy, focus and calm day to day. Vegan, sugar-free, with no artificial colouring and no gluten, made in France.

Cosmopolitan, February 2026 — reader giveaway, three BIEN packs worth €170Translated from the original French article
Mushglow, le supermix en poudre de BIEN health
Fait en France
« French-made health betting on quality, traceability and expertise »

Laboratories, committed brands and local innovation: French-made health is betting on quality, traceability and expertise to look after you with confidence.

The selection includes BIEN’s CALM gummies — reishi, ashwagandha and saffron — for serenity and sleep.

Fait en France no. 25, Spring–Summer 2026 — CALM, 60 gummies, €39Translated from the original French article
BIEN health CALM, gummies sérénité & sommeil
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